Alibaba likely to invest up to $10m in Israeli search startup Twiggle

Alibaba likely to invest up to $10m in Israeli search startup Twiggle

The logo of Alibaba Group is seen inside the company's headquarters in Hangzhou, Zhejiang province early November 11, 2014. REUTERS/Aly Song

Alibaba Group Holding Ltd. is investing in Israeli startup Twiggle to tap its search technology and solidify its lead in Chinese e-commerce, according to people familiar with the matter.

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