India's new FDI rules may help Flipkart, Snapdeal against Amazon

India's new FDI rules may help Flipkart, Snapdeal against Amazon

The new foreign direct investment (FDI) regulations that prohibit online marketplaces from offering discounts may inadvertently help e-commerce firms Flipkart and Snapdeal, which are scrambling to conserve cash and cut costs, by slowing Amazon’s advance in India, albeit temporarily.

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