India: Flipkart launches payment scheme to boost sales of costly products

India: Flipkart launches payment scheme to boost sales of costly products

Flipkart. Photo: Hemant Mishra/Mint

India’s largest e-commerce Flipkart Ltd has started offering customers an option to pay via monthly instalments without charging them interest as it seeks to boost the sales of higher-priced products such as premium smartphones, televisions, home appliances and other electronics.

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