India: Flipkart’s Jabong buy puts smaller fashion e-tailers on the back foot

India: Flipkart’s Jabong buy puts smaller fashion e-tailers on the back foot

Photo: Mint

With Jabong in its kitty, Flipkart has not only managed to pip Snapdeal and Amazon in the race to lead the high-margin online fashion segment, at least for the time being, it has also put pressure on smaller online fashion retailers and Internet-only brands that are likely to struggle to scale fast and attract customers.

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