India: Flipkart aims to recreate offline experience with themed stores

India: Flipkart aims to recreate offline experience with themed stores

Visual from the Flipkart website, September 2015

Flipkart, India’s largest e-commerce marketplace, is designing ways to create more themed stores for its shoppers by bundling products meant for weddings, travel, kids and sports activities, as it aims to make product discovery more personalized, encourage people to browse, and get more data on shoppers, a top executive said.

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