India: Flipkart goes the Amazon way, bets big on groceries

India: Flipkart goes the Amazon way, bets big on groceries

The Flipkart delivery process. Photo: Bloomberg

In October 2016, Flipkart co-founder Binny Bansal ridiculed arch-rival Amazon India during the festive season sale, indicating that Amazon’s claims of record unit sales were empty as it had sold large quantities of “churan (a digestive aid), hing (asafoetida) ” and other trifles.

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