In India, mobile apps key medium to book holidays, avail deals: Yatra's Sharat Dhall

In India, mobile apps key medium to book holidays, avail deals: Yatra's Sharat Dhall

Sharat Dhall, president, Yatra Online Pvt. Ltd. Photo: Mint

Indians are starting to take their holidays seriously, in a large part due to online travel portals and mobile apps. According to a recent report by Arcana, a global research and analytics company, in 2014, 41% of gross travel bookings in India took place online. Sharat Dhall, president, Yatra Online Pvt. Ltd, the second biggest online travel portal in India with 20% of market share, talks about changing travel trends, including online deals, short holidays, budget trips, and more. Edited excerpts.

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