India's Aditya Birla Group launches online fashion store abof.com

India's Aditya Birla Group launches online fashion store abof.com

Kumar Mangalam Birla, chairman of Aditya Birla Group. Photo: Abhijit Bhatlekar/Mint

The Aditya Birla Group on Friday launched a new online fashion store www.abof.com. The portal will sell all brands including those from the Aditya Birla Group and other external brands.

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