Kellogg starts venture fund to find growth amid cereal slump

Kellogg starts venture fund to find growth amid cereal slump

Kellogg's Corn Flakes cereal is pictured at a Ralphs grocery store in Pasadena, California August 3, 2015. REUTERS/MARIO ANZUONI

Kellogg Co., struggling with slumping U.S. cereal sales, will invest about $100 million in a venture fund, a bid to use a Silicon Valley approach to find the food industry’s next growth engine.

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