Midas touch: China's tech, financial firms eye virtual gold rush

Midas touch: China's tech, financial firms eye virtual gold rush

Blocks and pieces of gold. Photographer: Chris Ratcliffe/Bloomberg

China’s virtual gifting market, typically the domain of plugged-in young consumers celebrating special occasions or flirting, is luring major financial institutions keen to boost trade of another auspicious commodity: gold.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter