<article>Singapore and Indonesia based social entertainment platform <a href="http://company.mig.me/" target="_blank">m</a>igme <a href="http://company.mig.me/" target="_blank">Limited </a>Thursday announced an investment of $400k into regional games platform developer MatchMe Pte Ltd through a convertible note.</article>

Singapore and Indonesia based social entertainment platform <a href="http://company.mig.me/" target="_blank">m</a>igme <a href="http://company.mig.me/" target="_blank">Limited </a>Thursday announced an investment of $400k into regional games platform developer MatchMe Pte Ltd through a convertible note.
Migme also said it had more then double its active monthly users within the last six months to over nine million at present.
MatchMe is headquartered in Singapore and has a development team in Hungary.
The investment will help MatchMe and other developers to use migme’s newly launched application programming interface (API) for developers and take advantage of a growing pre-install user base, audience-building activities with media partners and localised payment options.
Put simply, the deal will see MatchMe  use this API for its competitive gaming and tournament-style games. About six games will start beta testing for delivery into the migme service later this month.
In October, migme had bought out its smaller local competitor <a href="http://www.lovebyte.us" target="_blank">LoveByte</a>, but had not disclose the deal terms. Lovebyte launched in 2012, had got investments from <a href="http://ruvento.com/" target="_blank">Ruvento Ventures</a> and <a href="http://ch-investments.com.sg/" target="_blank">Crystal Horse Investments</a>.
With the API, Migme has added a single login for recently acquired couple’s app <a href="http://www.lovebyte.us" target="_blank">LoveByte</a> and will add games and apps from <a href="http://www.nightspade.com" target="_blank">Night Spade Mobile Game Studio </a>and <a href="http://www.tweensoft.com" target="_blank">TweenSoft</a>, the company said in a statement.
The company also indicated that more deals and partnership are set to be announced in 2015.
Said migme CEO Steven Goh  : “We’re excited with both the launch of the developer program and our investment in MatchMe. Games are a great way for migme to drive user engagement and monetisation, which increases shareholder value.”
“We’re unique in that all our partners, be they handset manufacturers, recording artists, payment services or app and games developers, share financially in helping us to build a distinct proposition for social media users in emerging markets.”
MatchMe Co-CEO, Hal Bame said: “We are pleased to bring our crossplatform, multi-player games to the migme platform in various exciting tournament-style formats, as we continue to grow our game content portfolio. We look forward to further collaboration in 2015.”

migme invests $400k in MatchMe, doubles users

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migme invests $400k in MatchMe, doubles users

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