China’s Netflix wannabes spend billions to win new viewers

China’s Netflix wannabes spend billions to win new viewers

People sit in front of the company logo of Baidu at its headquarters in Beijing December 17, 2014. REUTERS/Kim Kyung-Hoon/Files

Tomb-raiding soldiers and imperial court villains are leading the latest battlefront for China’s Internet giants, which are pouring billions of dollars into new digital content to create the nation’s answer to Netflix Inc.

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