Snapdeal: The story of the rise and fall of an Indian unicorn

Snapdeal: The story of the rise and fall of an Indian unicorn

Photo: Priyanka Parashar/Mint

In August 2015, Snapdeal founder and chief executive officer (CEO) Kunal Bahl claimed in an interview with an Indian newspaper that his company would topple arch-rival Flipkart from its perch at the top of the Indian e-commerce market. He gave Snapdeal seven months to do so.

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