India: Snapdeal sets up wholesale unit, in shift from true marketplace model

India: Snapdeal sets up wholesale unit, in shift from true marketplace model

The move will help Snapdeal have better control over its inventory and service levels, but will be a departure from a true marketplace model—something Snapdeal’s founder Kunal Bahl has always been proud of. Photo: Priyanka Parashar/Mint

Jasper Infotech Pvt. Ltd, which runs online marketplace Snapdeal, has set up a wholesale unit to buy products upfront, a significant shift from Snapdeal’s current strategy to act as an intermediary, according to three people aware of the development.

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