Thai golf-booking app Golfdigg raises $670K from VC arm of Intouch Holdings

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Executives from INTOUCH, InVent and Golfdigg at the press conference.
Executives from INTOUCH, InVent and Golfdigg at the press conference.

Golfdigg Co Ltd, the creator of the golf booking application “golfdigg” on smartphone, has secured 23.83 million baht (around $670,000) in funding from InVent, a venture capital arm of Intouch Holdings PCL, to develop a better platform to meet the needs of golfers.

This deal marks InVent’s seventh venture investment.

Thailand-based startup Golfdigg is a developer of the golf-course booking application, “Last Minute Golf Deals”, available on both iOS and Android.

“Technology currently has played more important role in providing comfort and convenience in our daily life, while consumers also respond quickly to the adoption of new technology,” Intouch Holdings’ vice president Thanapong Na Ranong said in the statement.

Given the popularity and potential growth of golf market in Thailand apart from favorable feedback that Golfdiff enjoys made us decide to invest in the firm, Thanapong added.

The app helps golfers to book golf time slots with a few easy steps, including point collection for redeeming rewards such as merchandise and services.

“We noticed that some golf courses usually advertise their unbooked slots via SMS, and we thought why could we not take these available time slots and offer them via a smartphone application, providing more convenience and faster service,” Golfdigg’s CEO and Co-Founder Bhurich Aksorntub said, explaining how the venture was conceptualised.

After winning the “AIS The StartUp 2014” competition, Golfdigg worked on improvising the service.

“In the past year, we have made it easy (for golfers) to book time slots via smartphone under the concept of ‘book today, play tomorrow’. Besides, on the golf-course side, we help to manage hard-sold time slots by selling them as ‘Last Minute Golf Deals,” Thera Siricharoen, COO and Co-Founder of Golfdigg, said.

Since the beginning of September, it has launched a new feature that allows bookings up to seven days in advance, giving golfers more flexibility to choose their play slots and schedule.

Golfdigg says it has added a secure payment channel in the form of mPAY payment gateway on the app.

In a major promotional campaign, Golfdigg recently tied up with Thailand’s leading mobile service provider AIS to reach out to the latters customers. “We created promotions for AIS customers as well as to international customers flying in to Thailand and using AIS Traveller SIM by offering special promotions when booking golf courses,” he cited.

Following the investment, Golfdigg may consider using the platform to offer new services.

 

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