How Tanuwijaya proved his doubters wrong to build Indonesia's Alibaba. Tokopedia set to become nation's first Unicorn

How Tanuwijaya proved his doubters wrong to build Indonesia's Alibaba. Tokopedia set to become nation's first Unicorn

William Tanuwijaya Photographer: Dimas Ardian/Bloomberg

William Tanuwijaya was helping small companies build websites when he began shopping an idea for Indonesia’s first Internet shopping hub. It took 11 pitches to get funding, but his startup is now verging on becoming the nation’s first unicorn.

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