India: Uber rival Ola said to be seeking funds at 40% lower valuation

India: Uber rival Ola said to be seeking funds at 40% lower valuation

Bhavish Aggarwal, CEO and co-founder of Ola, an app-based cab service provider, poses in front of an Ola cab in Mumbai March 3, 2015. REUTERS/Shailesh Andrade/File Photo

India’s Ola is raising funds at a sharply reduced valuation of about $3 billion, a person with direct knowledge of the matter said, as the country’s foremost ride-hailing service tries to amass capital to stave off a challenge from Uber Technologies Inc.

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