digital marketing

S Korea’s CJ fortifies broadcasting presence in SEA via Vietnam, Thai acquisition


Financial details were not disclosed, but industry sources said that CJ E&M had to pay tens of billions of won for the Vietnamese advertising agency with 80 billion won ($70.58 million) annual sales.

Singapore: AI startup Nugit bags $5.2m from Sequoia India

Supported by the funding, Nugit will expand its research and analysis capacity to tap the $185.4 billion digital marketing industry more effectively with AI technology, which enables data cleaning, integration and harmonisation of data sources in real time.

Seed fund & incubator Investopad launches third centre in Bengaluru

Investopad, a seed fund and early-stage incubator, has launched its third centre in Bengaluru which can house 20 start-ups at a time over a period of six months, the company said on Thursday. The platform helps entrepreneurs with resources in design, digital marketing and recruitment and connects them to other… Read more »

Wearables, recommendation engines will displace display advertising: Shapira, MassiveImpact CEO

The adoption rate of wearables is increasing exponentially so within the next few years, new devices will reach mass-market share within a few quarters. Additionally, the billions being invested in augmented reality technologies will eventually lead to recommendations being on top of the real world, not as separate distracting ads inside content. In fact, I believe the whole concept of in content advertising will not live far past the end of this decade.