The deal will be a combination of cash and equity.
The video content offering is focused on three primary aspects: free, curated and personalised.
Leading Southeast Asian ride-hailing operator Grab is investing heavily in smaller regional startups as the SoftBank Group-backed unicorn strives to e
Tink Labs was valued at as much as $1.5 billion to become one of Hong Kong’s best-funded startups.
The Planorama deal follows Trax' recent acquisitions of China's LenzTech and US-based Shopkick.
The funds will be used to meet the working capital and capital expenditure requirements of the company.
New investors Hillhouse Capital and Altimeter Capital may also join the round.
Grab said, while the capital is sourced from SoftBank, its largest investor, it does not represent a fresh injection of funds into the company.
Flipkart is also working with Google as customers visiting the experience centre can also scan the catalogue through Google Lens.
The firm is also in final talks to invest in an agritech startup that works with farmers.
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