Activation Group partners SHIVC to set up $143m industry fund

Shanghai

Hong Kong-listed Chinese marketing solution provider Activation Group has teamed up with state-owned investment platform Shanghai Innovital Capital Investment Management Co., Ltd (SHIVC) to set up a 1 billion yuan ($143 million) industry fund, per a stock exchange filing.

Activation will infuse a total of 201 million yuan ($29 million) into the fund, according to an agreement inked between both parties on Monday. The fund is mandated to invest in sectors including fashion, sports, entertainment, digital and creative marketing. 

Concurrently, Activation, through its two shareholders Brightly Sky Company Limited and Activation One Limited, has also agreed to sell an aggregate of 14.42 per cent equity interest to SHIVC’s unit Shanghai Innovital Capital. With this deal, SHIVC will be a new shareholder in Activation. 

Activation develops integrated marketing solutions to support luxury brands in Greater China and the Asia Pacific region. Its services include experiential marketing, digital and brand communication, public relations, sports and entertainment. The group got listed in Hong Kong in January 2020. 

SHIVC Investment will enable Activation to extend its business presence with the help of government support.

Launched by the Shanghai Municipal Government in 2015, SHIVC Investment is engaged in equity investment and investment management. Through its vehicles, it has invested in 780 startups and 796 incubation projects to date. SHIVC Investment has over 50 billion yuan ($7 billion) in assets under management.  

Sequoia Capital China, along with New Margin Ventures, had participated in Activation’s Series B and C rounds in 2014 and 2015, respectively. 

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.