MY Dealbook: AdEasy raises capital; HeiTech Padu seeks $4.7m for MyPay

Kuala Lumpur, Malaysia. Photo: Pixabay

AdEasy, an online marketplace for buying offline advertisement space, has raised around 850,000 Ringgit ($200,000) from angel investors. Meanwhile, HeiTech Padu Bhd is seeking up to 20 million Ringgit ($4.7 million) of funding to support its e-government service payment platform MyPay.

Adtech startup AdEasy raises funding

Malaysia-based online marketplace for buying offline advertisement space AdEasy has raised around 850,000 Ringgit ($200,000) from angel investors, according to an announcement.

Founded by industry veterans Melissa Sim and COO Therine Goh in 2017, AdEasy plans to use the capital raised to improve its user experience and expand its technology on campaign planning and analytics.

With the current funding, AdEasy has raised a total amount of over 1.8 million Ringgit ($455,000). The previous funding rounds included a successful crowdfunding campaign through the pitchIN platform and a seed funding round from the country’s early stage financier Cradle.

AdEasy clients include global and regional companies such as FashionValet, WeWork and Klook. The company provides a more efficient process to explore offline advertising through its a digital solution.

HeiTech Padu seeks $4.7m funding for payment platform MyPay

Malaysia-based global IT system and technology provider HeiTech Padu Bhd is seeking up to 20 million Ringgit ($4.7 million) of funding to support its e-government service payment platform MyPay.

HeiTech Padu owns MyPay through its unit Dapat Vista (M) Sdn Bhd.

The new funding would be used to advance technology, particularly security development. Besides, it will also be used to wider its consumer base.

MyPay chief technology officer Joshua Smith said the payment platform will sign up 300,000 users in the short term, and up to a million users in the medium term.

HeiTech Padu holds an 80 per cent stake in Dapat Vista, while three individuals own 20 per cent.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.