UK-based global information company Ascential on Thursday announced the acquisition of Shenzhen-based digital commerce solutions provider Yimian Data.
The Chinese firm, which has been rebranded Yimian by Ascential, has been integrated by the UK firm into its digital commerce insights and advisory subsidiary, Edge by Ascential.
The combined business will offer multi-channel digital commerce insights and advice to customers, adding deeper expertise in China and other APAC digital commerce platforms.
Ascential is a business-to-business (B2B) information company that delivers intelligence, events, and insights to enterprises to achieve commercial success in the global digital economy.
Apart from Edge by Ascential, the company owns 11 brands engaged in production design, marketing, sales and environment and policies. Popular names in its stable include trend forecasting platform WGSN, creative marketing agency Cannes Lions, payments and fintech event Money 20/20 and retail news outlet Retail Week.
Headquartered in London, Ascential operates 39 offices across the world and caters to clients in 150 countries, per its official website.
“This acquisition has already accelerated the value that we bring to our customers in APAC’s leading digital markets, particularly China. By merging our established digital shelf solutions with market share, consumer sentiment analysis and advanced analytics, the Edge/ Yimian team is positioned as a truly strategic digital commerce partner to our customers,” said Declan Kearney, Managing Director, Edge by Ascential APAC, in a statement.
Yimian, set up in 2014, employs smart data analytics and AI technology to develop business strategies and facilitate digital commerce strategies. It has more than 100 employees in Shenzhen, Shanghai and North America.
Yimian’s investors included ZhenFund, Legend Star, DT Capital Partners and Z Capital.