UK-based Ascential acquires Chinese digital commerce solutions firm Yimian

WGSN Production Design

UK-based global information company Ascential on Thursday announced the acquisition of Shenzhen-based digital commerce solutions provider Yimian Data.

The Chinese firm, which has been rebranded Yimian by Ascential, has been integrated by the UK firm into its digital commerce insights and advisory subsidiary, Edge by Ascential.

The combined business will offer multi-channel digital commerce insights and advice to customers, adding deeper expertise in China and other APAC digital commerce platforms.

Ascential is a business-to-business (B2B) information company that delivers intelligence, events, and insights to enterprises to achieve commercial success in the global digital economy. 

Apart from Edge by Ascential, the company owns 11 brands engaged in production design, marketing, sales and environment and policies. Popular names in its stable include trend forecasting platform WGSN, creative marketing agency Cannes Lions, payments and fintech event Money 20/20 and retail news outlet Retail Week.

Headquartered in London, Ascential operates 39 offices across the world and caters to clients in 150 countries, per its official website. 

“This acquisition has already accelerated the value that we bring to our customers in APAC’s leading digital markets, particularly China. By merging our established digital shelf solutions with market share, consumer sentiment analysis and advanced analytics, the Edge/ Yimian team is positioned as a truly strategic digital commerce partner to our customers,” said Declan Kearney, Managing Director, Edge by Ascential APAC, in a statement. 

Yimian, set up in 2014, employs smart data analytics and AI technology to develop business strategies and facilitate digital commerce strategies. It has more than 100 employees in Shenzhen, Shanghai and North America. 

Yimian’s investors included ZhenFund, Legend Star, DT Capital Partners and Z Capital.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.