Southeast Asia (ASEAN) is emerging as a consumption-driven regional marketplace, with rising mergers and acquisitions (M&A) activity as more consumer goods firms enter the region. This is driven by the growing middle class of the region.
“Local players within the region, too, have been trying to consolidate as they seek to dominate leading market positions rather than diversify; to right-size, not necessarily upsize,” said Eugene Ho, Deloitte Southeast Asia’s Consumer Business Industry Leader.
