Gojek’s move to shut down all but two services from its separate lifestyle division and app, GoLife, is a “statement that the company is going to be more disciplined about things that don’t work or scale,” the decacorn’s co-CEO Andre Soelistyo told DealStreetAsia in an interaction.
Gojek spun off its lifestyle services as a separate app in 2017.
The Indonesian ride-hailing giant shut down GoDaily (delivery service) and GoLaundry on 31 December 2019, while GoFix (home appliance repair service), GoGlam (beautician booking service), and Service Marketplace were discontinued mid-January.
“This builds a mindset of learning from mistakes, and then building a much better product. If we don’t shut down things that aren’t scaling, then our limited technical resources are going to be split across too many different services. We’ve retained GoMassage (home spa booking) and GoClean (house cleaning service) as these are very scalable,” Soelistyo said.