SG’s digital marketing agency Hashmeta acquires fashion marketplace ShopperBoard

Photo: Reuters

Singapore’s digital marketing agency Hashmeta has acquired fashion marketplace ShopperBoard Pte Ltd. (ShopperBoard) for an undisclosed sum, according to an announcement.

Founded in 2013, ShopperBoard claims that its app hosts more than 70 local brands in Singapore, including Love Bonito, Ohvola, Neonmello. The company targets young and savvy shoppers, particularly women, aged between 18 and 44 in Singapore who are regular online shoppers.

“We are thrilled to close this transaction and begin integrating the two companies,” said Terrence Ngu, founder and CEO of Hashmeta.

“Our teams have worked closely throughout the acquisition process to create the optimal path forward for the Hashmeta Group. The vision for this transaction is simple: Double-down on things that provide the most value to our customers – technology and service.”

Hashmeta plans to operate the ShopperBoard platform by investing in R&D, and looks to integrate the influencer-generated content into ShopperBoard through its influencer network platform StarNgage.

Enhanced influencer content and shop by influencer workflow will be among the top software development priorities for the combined engineering team.

In the near future, Hashmeta plans to open offices in China and Thailand and Vietnam (in a joint venture with Kosmebox).