Honestbee ropes in Ong Lay Ann as its CEO, announces departure of CTO

Ong Lay Ann, CEO of Honestbee.

Honestbee has roped in a new CEO from July 15.

Ong Lay Ann officially took over as the CEO of the Singapore-based grocery and food delivery startup from Brian Koo earlier this month. The firm’s CTO and co-founder Jonathan Low resigned on 11 July 2019, per an announcement.

Koo had taken over as Honestbee’s interim CEO in May since its previous CEO and co-founder was sacked due to financial and management troubles. Koo continues to remain a chairman at Honestbee’s board. He is also the general partner and founder of Formation 8, and one of its investors.

Ong brings with him close to two decades of leadership experience in IT, commodities, real estate and infrastructure. Before this, Ong successfully turned around Perth Precast, an Australian precast concrete manufacturer, which was suffering from judicial mismanagement.

He acquired the assets of Perth Precast via Precast Australia to eventually list Precast Australia on the Australian Stock Exchange (ASX) via a reverse takeover into Weststar Industrial Limited.

Ong currently holds directorship positions at ASX-listed Weststar and ISDN Investments, the investment and trading arm of SGX-listed ISDN Holdings Limited.

Low, on the other hand, co-founded Honestbee in July 2015 with Joel Sng and Isaac Tay, and led its engineering team in Singapore and Taiwan, supporting the development of its products.

“It is my privilege to have worked with some of the best talent during my time here. The decision to leave Honestbee was made before Lay Ann had come on board. However, I have full confidence that Lay Ann will help Honestbee enter its next phase and recover from its recent setbacks,” said Low.