Honestbee ropes in Ong Lay Ann as its CEO, announces departure of CTO

Ong Lay Ann, CEO of Honestbee.

Honestbee has roped in a new CEO from July 15.

Ong Lay Ann officially took over as the CEO of the Singapore-based grocery and food delivery startup from Brian Koo earlier this month. The firm’s CTO and co-founder Jonathan Low resigned on 11 July 2019, per an announcement.

Koo had taken over as Honestbee’s interim CEO in May since its previous CEO and co-founder was sacked due to financial and management troubles. Koo continues to remain a chairman at Honestbee’s board. He is also the general partner and founder of Formation 8, and one of its investors.

Ong brings with him close to two decades of leadership experience in IT, commodities, real estate and infrastructure. Before this, Ong successfully turned around Perth Precast, an Australian precast concrete manufacturer, which was suffering from judicial mismanagement.

He acquired the assets of Perth Precast via Precast Australia to eventually list Precast Australia on the Australian Stock Exchange (ASX) via a reverse takeover into Weststar Industrial Limited.

Ong currently holds directorship positions at ASX-listed Weststar and ISDN Investments, the investment and trading arm of SGX-listed ISDN Holdings Limited.

Low, on the other hand, co-founded Honestbee in July 2015 with Joel Sng and Isaac Tay, and led its engineering team in Singapore and Taiwan, supporting the development of its products.

“It is my privilege to have worked with some of the best talent during my time here. The decision to leave Honestbee was made before Lay Ann had come on board. However, I have full confidence that Lay Ann will help Honestbee enter its next phase and recover from its recent setbacks,” said Low.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.