<article>Ayurvedic foods brand Kapiva Ayurveda, live sports social engagement startup Rooter along with consumer lending startup MoneyOnClick have secured fresh funding rounds.</article>

Ayurvedic foods brand Kapiva Ayurveda, live sports social engagement startup Rooter along with consumer lending startup MoneyOnClick have secured fresh funding rounds.
<h3>Ayurvedic foods brand Kapiva Ayurveda gets $2.5m funding</h3>
Ayurvedic foods brand Kapiva Ayurveda has raised $2.5 million in its first round of institutional funding led by Fireside Ventures.
The round also saw participation from 3One4 Capital, Madhu Kela of Reliance Capital and GITS Foods.
The startup &#8211; founded by Ameve Sharma, scion of ayurvedic products brand Baidyanath Group, and ex Bain Capital investor Shrey Badhani &#8211;  plans to use funds to scale its distribution presence and build brand awareness.
In 2017, Kapiva Ayurveda raised approximately Rs.4.4 crore from a group of angel investors.
<h3>Anthill Ventures backs Rooter Sports</h3>
Early-stage investment firm Anthill Ventures along with its network of investors has invested Rs 10 million in Rooter Sports Technologies.
According to an official statement,  Rooter plans to use the funds to expand its presence in India as well as Europe with partners in that region. It will also use the capital to expand its client base to B2B customers and focus on growing its social feed.
&#8220;Partnering with Anthill gives us capital and market reach: the two most important ingredients for exponential growth at Rooter. Also, their sizeable global network of investors and experts in the sports technology space will provide valuable guidance in numerous operational areas,&#8221; said Piyush, Founder &amp; CEO, Rooter.
<h3>Consumer lending startup MoneyOnClick raises $2m</h3>
Consumer lending startup MoneyOnClick, co-founded by former LendingKart executive Vishal Chopra along with ex-colleague Himanshu Gupta, has raised around  Rs 15 crore ($2.25 million).
Orios Venture Partners, Kalaari Capital, and 3one4 Capital invested in the round.
According to Chopra&#8217;s LinkedIn account, the fintech startup is targeting customers who are currently not served by formal banks and NBFCs. &#8220;Using advanced ML/AI based underwriting and in-house technology platform, we aim to provide unsecured personal loans to these customers while keeping very low default rates,&#8221; he said.
Chopra said the firm had secured equity funding at the ideation stage from &#8220;premier venture capital funds that have also backed few of India&#8217;s most successful unicorns and startups.&#8221;
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<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/zestmoney-rooter-kaleidofin-clr-dk-105519/" target="_blank" rel="noopener">Rooter raises pre-Series A round</a>
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Ayurvedic foods brand Kapiva Ayurveda, live sports social engagement startup Rooter along with consumer lending startup MoneyOnClick have secured fresh funding rounds.

India Dealbook: Kapiva Ayurveda, Rooter Sports, MoneyOnClick raise funds

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India Dealbook: Kapiva Ayurveda, Rooter Sports, MoneyOnClick raise funds

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