India: Ola starts buying cabs, lending them to new drivers

India: Ola starts buying cabs, lending them to new drivers

The move into leasing will allow Ola to ensure exclusivity with drivers by locking them into its system. Photo: Hemant Mishra/Mint

Ola, India’s largest cab hailing service, has started buying cabs and lending them to new drivers, as it moves to a part inventory model to build exclusivity with drivers and stave off competition from arch-rival Uber.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter