Indian hyper-local delivery firms seek fresh sources of revenue to sustain margins

Grofers has launched a banner advertisement for Hindustan Unilever’s ice cream brand Magnum and is in talks with other packaged consumer goods companies to display their ads. Photo: Ramesh Pathania/Mint

As concerns around profitability hover around hyper-local delivery companies, start-ups such as Grofers and PepperTap are looking for newer avenues such as advertising to sustain margins.

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