Indonesia’s smartphone market has expanded 55 per cent in Q1,as compared to an year ago, and now accounts for just over half of total handset shipments. The $50-$100 price range represents nearly half of the total smartphone sales, according to Counterpoint Research.
The overall handset market fell 2 per cent year-on-year during the quarter, with domestic manufacturing accounting for 35 per cent of the market during Q1. Local production is forecast to increase due to recent regulatory and policy announcements.
While there is plenty of room for smartphone vendors to expand, Counterpoint senior analyst Tarun Pathak said that foreign companies aiming to be leaders need to consider their plans for local manufacturing.
The Indonesian government issued draft regulations for the mandatory local sourcing for manufacturing of 4G phones, which will pose a challenge to global brands like Apple and Xiaomi since the country’s device component ecosystem is still not mature.
LTE device shipments increased by 150 per cent quarter-on-quarter. The recent draft regulation might encourage some global brands to partner with local OEMs to manufacture LTE devices, Counterpoint said.
Samsung led the smartphone market, with its share increasing from 26.4 per cent to 32.9 per cent, while Evercoss was number 2 with a 13.1 per cent share and Smartfren (a local operator) was number 3 with a 12.9 per cent share.
Chinese handset vendors’ share of the smartphone segment rose to 16 per cent from 12 per cent a year ago.
Samsung also topped the overall handset market, with 21.2 per cent share, followed by Evercross with an 18.2 per cent share and Microsoft with a 10.9 per cent share – down almost 5 points from a year ago.