In an effort to broaden its regional presence, Cambodia-based food delivery and logistics firm Meal Temple Group has made a strategic minority stake investment in Myanmar-based Freshgora.com, the latter’s spokesperson said.
Founded two years ago by Daniel Htut, Freshgora provides delivery services mainly by connecting with restaurants. The platform also delivers from other channels such as liquor stores, and pet supplies.
Under the deal, the local entity will continue to operate as Freshgora, and will work together with Meal Temple Group to become an on-demand super app for the frontier markets in Asia in the long run.
Htut said, Meal Temple will guide Freshgora on how to sustain their growth in the market.
Meal Temple’s expansion to Myanmar comes about seven months after it raised a six-digit dollar investment from Australian and European investors.
In February this year, Freshgora managed to set foot in Laos after acquiring Laos-based delivery platform MyDelivery, a unit of fintech firm Kiwi Group.
Meal Temple will provide technological support to Freshgora’s delivery platform and also in areas such as marketing, public relations and financing.
Freshgora’s head of PR, Thiha Soe, said, the company will currently be prioritising providing a better food delivery experience to the Myanmar nationals.
“We want to provide customers an effective way of spending time ordering food, to deliver on time and give the same experience and taste as personally ordering from a restaurant,” said Soe.
The startup claims to have got over 200 partner restaurants on board.
In a longer-term view, Freshgora is aiming to add more logistic services on its platform including categories like groceries and housekeeping services like laundry.
The investment in Myanmar represents part of Meal Temple Group’s ambition to address the on-demand needs of more than 100 million people in the frontier markets of Asia by the end of this year.
To date, Meal Temple Group has expanded into 13 online platforms in areas such as grocery delivery, booking tuktuks and taxis, restaurant booking and buying products online from farmers.