Philippine-based E-commerce company CashCashPinoy has named Sebastien L’Hermitte as its new chief-executive-officer (CEO).
L’Hermitte will assume the role from CashCashPinoy founder and former CEO Frederic Levy who will focus his role as the company’s senior strategy advisor and board member.
A seasoned finance strategist, L’Hermitte brings with him over 15 years of experience in finance, operations and general management, 10 years of which were in Japan.
In his new role, L’Hermitte will be responsible for leading the company’s growing business in the Philippines.
CashCashPinoy pioneered the private online shopping club in the Philippines ahead of both international and local players and now has over 120 employees.
L’Hermitte was country manager and representative director of Safilo Japan, the second largest eyewear manufacturer and distributor worldwide.
With a finance background working at BNP Paribas in France, he then held various positions in finance and operations at energy management firm Schneider Electric.
“I’m very happy with the board’s decision. We are all excited to welcome Sebastien to CashCashPinoy. With his strong ability to lead in new environments and different businesses in large and growing companies, we are confident that he will carry on the momentum that our company is experiencing right now,” Levy said.
Also read: CashCashPinoy raises $2m from Hera Capital
The company considers it an opportune time for L’Hermitte to be joining the company as more and more Filipinos are starting to embrace online shopping. The company which began operating in 2010, has been known to pioneer E-commerce business in the country.
“Even before the e-commerce sector boomed in the Philippines, CashCashPinoy has positioned itself at the forefront of this market,” L’Hermitte said.