Singapore sports tech startup Rovo raises $472k, acquires rival Footy SG

Rovo founders Danny Limanseta, Ritesh Angural, Joshua Newman, and James Dam.

Rovo, a Singapore-based sports technology startup that operates a niche social network for casual sports players, has acquired local competitor Footy SG after raising $472,000 in seed funding round.

The seed round was led by East Ventures, an early-stage venture fund focusing on Southeast Asia and Japan, and backed by Golden Gate Ventures, an early-stage venture capital firm investing across Southeast Asia.

Founded in 2017, Rovo was established by four ex-RedMart employees – Ritesh Angural, Joshua Newman, Danny Limanseta, and James Dam – who found the current tennis forums and groups “too generic, tedious, and time- consuming”.

The founders teamed up to create a free social networking app that allows players to create their own personalized sports profiles, find players, coaches, tournaments, and clubs around them.

In less than a year since its inception, Rovo has expanded from tennis to other racquet sports such as badminton, squash, table tennis, and also team sports such as basketball, volleyball, cricket, and football around Southeast Asia and India.

Financial details of Rovo’s acquisition of Footy SG, which operates a similar model to Rovo but targeting football in Singapore, were not disclosed. Rovo, however, said Footy SG will be migrating all of its assets including technology and customers to Rovo.

With the acquisition, users on Rovo will soon be able to book sports venues and can expect significant enhancements for team sports, said Ritesh Angural, Co-Founder and CEO of Rovo.

“Footy SG has not only built great technology to enable sports venues but also partnered with some of the biggest venues in Singapore and Malaysia. They fit very well with what we’re trying to achieve with Rovo, have the same passion for sports and add a major growth opportunity for us.” Angural said.

Footy SG Founder and CEO Mellavin Mar said his company “can further our goal of helping players” at a global scale to play more sports, including football, after joining Rovo.

“We have been watching Rovo from the sidelines since they started, and went from being casual observers to becoming huge fans of the product and community they have built in such a short time… It was an easy decision for us to join them,” said Mar.

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Following vacancies can be applied for (only in Singapore).   

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.