SafetyCulture leads $2.9m round in Australian learning platform Ed App

Darren Winterford, CEO and Founder at Ed App

By Quynh Nguyen

September 25, 2018

Australian software provider SafetyCulture has led A$4 million ($2.9 million) funding round in on-demand micro-learning platform Ed App which offers companies a more effective way to onboard, motivate, and train employees.

According to a release, Ed App will use the funds to continue its expansion overseas and in Australia, further build out its products and grow the design and app development team.

“With 80 per cent of our clients based outside of Australia, SafetyCulture’s investment will help us accelerate our plans to grow our customer base locally and continue to expand in the US and Europe,” said the company’s CEO Darren Winterford in a statement.

Ed App is an Australian technology company that offers a mobile-first learning management system designed for today’s digital habits. It delivers engaging and effective on-demand micro-lessons directly to users devices.

It now facilitates more than 35,000 lessons daily for leading global companies like Mercedes Benz, Mars, Eli Lilly, Honda, Shell, Pandora and Castrol.

Over the next two years, Ed App aims to triple its users on the platform and become the global standard for mobile based micro-learning in the workplace and across all industries.

In May, SafetyCulture raised A$60 million ($45.46 million) in a Series C round – the largest ever raised by an Australian startup in 2018 – led by New York-based investment firm Tiger Global Management.

The funding was said to help SafetyCulture speed up its product development, customer reach and team and global expansion.

The software provider recently expanded to Kansas City in the US, and it aims to more than triple its team in the US and UK in the coming year.

Over the next three years, SafetyCulture also aims to reach over 100 million users on the platform.

It claims 15,000 organizations are currently using its service, including 4,000 in Australia. It now has 214 employees in Sydney, Townsville, Kansas City, Manchester, and Manila.

Also Read: 

VC Index Ventures leads $23m Series B round in Australia’s SafetyCulture

Tiger Global backs $45.46m Series C round in Australia’s SafetyCulture 

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

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  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.
APPLY NOW