Indonesian digital veteran and CEO of Bubu.com Shinta Dhanuwardoyo has been named co-founder and CEO of Sqeeqee, according to a release. Dhanuwardoyo will be working together with Jenny Q. Ta to develop the website, dubbed as the world’s first “social networthing” platform.
Sqeeqee describes itself as a “social commerce platform” that gives its users the ability to monetize and generate ad revenues from their individual and professional profiles. The site’s system allows users to make money doing what they already do online; building a network of associates, post status updates, share pictures, host videos and browse pages in line with their interests. In this way, Sqeeqee is the first platform to integrate the numerous features of world-renowned websites and allow its users to monetize their daily social networking.
Commenting on Dhanuwardoyo’s appointment, Jenny Ta said: “Working together this past year on VCNetwork.co, Shinta and I both learned that our skills complement each well, and that’s why I believe our partnership is at its strongest.”
“I’m thrilled to extend our working relationship to include Sqeeqee. Besides continuing to add user growth and expand the Sqeeqee brand globally, Shinta and I will consider partnerships in new investments, potential acquisitions, and look to retain financial advisors and investment bankers to help with this rapid growth,” said Ta.
With recognitions like “99 Most Powerful Women” by Globe Asia and “Inspiring Women Honor Roll” by Forbes Indonesia, Dhanuwardoyo is a brand in her own right in the Indonesian digital space. She has been in the sector since 1996 – a little over two decades – when she founded her first company, Bubu.com.
In addition to founding Bubu.com- a web development company that later evolved into a full-service data-driven digital agency- Shinta also served as CEO of Plasa.com (now Blanja.com), a Telkom Indonesia owned e-commerce marketplace. Plasa.com attracted investments from eBay in 2012 in a joint venture between the two companies aimed to create a marketplace that connects hundreds of millions of merchants to customers both locally and globally.
Dhanuwardoyo also served as the Managing Partner at Nusantara Ventures, a pioneering technology venture capital fund in Indonesia aimed at helping entrepreneurs create and grow market-leading digital media companies throughout the region from 2011 until 2013. She also co-founded Silicon Valley Asia Technology Alliance, a non-profit organization (incorporated in 2014) whose mission is to bridge the flow of ideas and collaboration between the tech industry in Indonesia and Silicon Valley.