Financial terms of the deal remain undisclosed. Appier said the addition of Emin, which uses AI to identify which customers will make a purchase and those who definitely will not, will strengthen its AI-powered product suite.
Founded in 2011 with offices in Tokyo, Emin uses AI to help solve a big issue faced by online retailers – shopping cart abandonment. The technology specifically targets hesitant buyers who are more likely to purchase with a limited-time deal or promotion.
“Shopping cart abandonment is a big problem for online retailers- if not the most challenging of all- and one that we’re committed to solving. It was clear from our first meeting with Emin that its technology is a perfect solution for this,” said Chih-Han Yu, CEO of Appier.
Appier, founded in 2012 by Chia Yung Su, Chih Han Yu, and Winnie Lee, offers an AI product aimed at helping enterprises process enormous amounts of data to identify patterns and make intelligent decisions.
Emin’s solution, which is now being used by more than 800 customers, will be named ‘AiDeal’ as it joins the Appier product family. Some of Emin’s key angel investors including Shogo Kawada, Co-founder of DeNA; Tomohito Ebine, EIF. Inc.; Masanori Sugiyama, Ex-CEO of Enish; and Kosuke Matsumoto, Ex-CFO of Enish; will join Appier’s shareholder roster.
Appier, which was selected as one of the top 50 companies leading AI innovation by Fortune magazine, raised $33 million in its Series C funding round in 2017 from SoftBank Group Corp, LINE Corporation, NAVER Corporation, Singapore-based EDBI, and Hong Kong-based AMTD Group. The round brings aggregate investment in the AI enterprise to more than $82 million.
Last year, Appier acquired Indian content marketing company Qgraph for an undisclosed amount. The acquisition assisted Appier to build its new automated content marketing platform Aiqua which was also unveiled in 2018.
Aiqua helps marketers harness the power of AI to understand and segment their audience, and to engage users with AI-based messages across channels.