The startup will use the investment to scale up operations in the Jakarta metro area and diversify its product offerings.
Financial terms of the investment are undisclosed.
Operating along a similar concept to US firm Blue Apron in the US, which aims to make home cooking accessible to everyone, Saputra explains that Black Garlic is geared toward making home cooking a simple decision for urban, middle-class Indonesians, by simplifying and shortening the cooking process.
According to Wongso, Black Garlic currently has around 1,000 customers who have tried the product, claiming that 50 per cent active users that have placed an order in the past three months. Each meal sold by Black Garlic requires 45 minutes to prepare.
Other competitors in this space in Indonesia are HappyRecipe and Berry Kitchen, which offer ready-made meal packs for home cooking with a price range between IDR 60,000 to IDR 85,000 (US$4.33 to US$6.13) per portion.
Black Garlic prices its family packs from IDR 30,000 (US$2.16) per serving, with the option to order five different meals per week in a single bundle costing IDR 600,000 (US$43.26).
Convergence Ventures principal Adrian Li, himself an adopter of Black Garlic’s services, commented: “We chose to invest in Black Garlic for two reasons. First of all, they have an outstanding team. Michael has proven that his experience in Klik-Eat and foodtech execution is outstanding. Olivia, on the other hand, comes from a great pedigree of food preparation.”
Li added, “So in my opinion, Black Garlic really marries tech with restaurant quality dining well. We think this firm can go the distance, and it also saves a great deal of time and money for young families.”