Chinese smartphone manufacturer Vivo Mobile has launched its brand in Myanmar to tap the Southeast Asian countries recent telecoms boom.
“Vivo Mobile’s entrance into the Myanmar market, the last economic frontier in the world, is a significant step to expand our business in the region. It’s exciting to come in and introduce this young market to a smart mobile technology experience with Vivo,” said Wang Chang, chief executive officer of Vivo Myanmar.
Wang said: “Myanmar’s mobile phone market is currently booming at an unprecedented pace. With the economy growing and a notable increase in the purchasing power … the potential in the Myanmar smartphone market is growing exponentially. As the telecommunications operators are investing in Myanmar and building infrastructure throughout the country, Myanmar looks like a very promising market. We believe this is the right time for us to enter.”
X5 Max, Vivo’s flagship unit, was the main model that was featured in the launching event of Vivo Mobile. Powered by Qualcom Snapdragon 615 processor, it runs on Androind OS Kitkat. X5 Max is also equipped with extreme hi-fi and 5.5 inches Super Amoled 1920X1080 display, plus a 13-megapixel main camera and 5-megapixel selfie camera.
Vivo said its phones will cater to customers across the market as the company offers handsets at affordable prices.
Registered in 2008, Vivo began its international move in 2014 by reaching India, Thailand, Malaysia, Singapore and Indonesia. In 2014, its sales hit 30 million units.