India: Digital touch points for brands, local language content to drive advertising strategy

The advertising sector in India is expected to grow 13% this year. The big story of 2016 will be the return of TV and, to some extent, print media, as they are expected to grow their advertising revenue pie on the back of e-commerce ads. Ad spending on digital media will continue to grow the fastest—above 20%—while spending on other media could grow at 5-10%.