<article>The Longfort Group, through <a style="color: #000080;" href="http://www.l-concepts.com" target="_blank">L Concepts Ltd</a>, has completed its acquisition of <a style="color: #000080;" href="https://www.scoozipizza.com/en" target="_blank">Scoozi Italian Restaurant Ltd</a>.</article>

The Longfort Group, through <a style="color: #000080;" href="http://www.l-concepts.com" target="_blank">L Concepts Ltd</a>, has completed its acquisition of <a style="color: #000080;" href="https://www.scoozipizza.com/en" target="_blank">Scoozi Italian Restaurant Ltd</a>.
The deal marks Longfort Group&#8217;s foray into the Thai market as it seeks to expand its business interests in the country. Financial terms of the deal are undisclosed.
The Longfort Group has been actively pursuing direct investment opportunities in the F&amp;B sector since setting up L Concepts, a wholly-owned subsidiary, in 2015. L Concepts&#8217; mandate is to build a regional portfolio of unique F&amp;B brands.
Longfort, which has officers in Vietnam and Malaysia, is a private investment firm backed by an Asian family office with a mandate to run a global investment programme focused on listed and private equities, including equity-linked instruments, of consumer-driven businesses.
The group owns and operates businesses across the value chain of the food and beverage industry in Asia, including manufacturing of food packaging, canned beverages, confectionery and dairy products. In recent years its focus has been on building a footprint in high-growth markets in Southeast Asia.
The acquisition of Scoozi by L Concepts, which currently owns and operates a collection of lifestyle concepts, restaurant brands and franchises including L&#8217;Usine, &#8216;NAMO and Sizzlin&#8217; Steak, will expand its existing footprint in the premium casual dining segment.
It already has an artisanal pizza brand in its portfolio in the form of NAMO. As such, this acquisition could see NAMO expand into Thailand or the expansion of the Scoozi brand into Vietnam.
Scoozi is described as a category leader in Italian craft pizza in Thailand, with 24 branches located across the Great Bangkok area. Scoozi opened its first location in downtown Bangkok in 2004 and specializes in Neapolitan-style pizzas made in traditional wood-fired ovens.
The restaurant operates both dine-in and delivery formats and is a household name for pizza lovers in Bangkok.
&#8220;We are excited about our foray into the Thai consumer market especially through such an established platform as Scoozi,&#8221; said TW Pang, chief executive of The Longfort Group. &#8220;The potential of the brand is enormous and we look forward to stewarding it for years to come.&#8221;
Also Read:
<a style="color: #ff0000;" href="http://www.dealstreetasia.com/stories/thailand-investment-applications-nearly-triple-in-2016-63569/">Japan, Singapore &amp; China top investors in Thailand in 2016</a>
<a style="color: #ff0000;" href="http://www.dealstreetasia.com/stories/thailands-siam-commercial-bank-seeks-bids-for-insurance-business-63361/">Thailand’s Siam Commercial Bank seeks bids for insurance business</a>
<a style="color: #ff0000;" href="http://www.dealstreetasia.com/stories/thailand-tuna-processor-sea-value-talks-buy-another-plant-france-63342/">Thailand: Tuna processor Sea Value in talks to buy another plant in France</a>

Longfort Group, through L Concepts, has acquired Bangkok craft pizza brand Scoozi. 

Thailand: Longfort Group acquires craft pizza brand Scoozi

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief

Thailand: Longfort Group acquires craft pizza brand Scoozi

Start your deal-making journey now!

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief