India: Airtel bets on music curation app to drive data usage

India: Airtel bets on music curation app to drive data usage

Photo: Pradeep Gaur/Mint

A year ago, listening to a song people raved about on Facebook, or that tune stuck in one’s head, was almost impossible if it hadn’t already been preloaded on an mp3 player or phone, or without access to a music-streaming app.

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