<article>Fintech startup KredX has raised $750,000 from seed fund Prime Venture Partners, while shopping personalization app Hippily has received $250,000 seed funding from angel investors.</article>

Fintech startup KredX has raised $750,000 from seed fund Prime Venture Partners, while shopping personalization app Hippily has received $250,000 seed funding from angel investors.
<h3>Prime Ventures invests $750k in fintech startup KredX</h3>
Bangalore-based seed fund <a href="http://www.primevp.in/" target="_blank" rel="noopener noreferrer">Prime Venture Partners,</a> has invested $750,000 <a style="color: #000080;" href="https://www.kredx.com/" target="_blank" rel="noopener noreferrer">KredX</a>, an invoice-discounting platform that small and medium enterprises to individual financiers.
KredX enables MSMEs to raise working capital finance by discounting their unpaid invoices from corporates to a network of financiers on KredX`s platform.
KredX has developed a proprietary credit risk assessment model for borrowers and technology platform. For financiers, it provides complete trade services from sourcing curated invoices to conducting due diligence using its proprietary credit underwriting algorithms.
The startup claims to have have processed over 1,000 invoices since its initial, by-invitation only launch, and is now launching its service commercially.
<h3 class="selectionShareable">Hippily raises $250k in seed funding from angel investors</h3>
Shopping personalization app <a style="color: #000080;" href="http://hippily.com/">Hippily</a>  has raised $250,000 in seed funding from a group of high net worth angel investors  from India, US and Singapore.
The angels include Sridhar Ramaswamy,  senior VP, Ads and Commerce at Google and Rakesh Mathur, Founder of Junglee.
&#8220;We’re seeing intense engagement and repeat purchases from a core audience, and over 50% of our orders are for undiscounted products, proving the robustness of our approach. We’re now increasing our investment in the personalization engine by hiring a dedicated Machine Learning &amp; Data Sciences team with a world class academic advising us” said Co-founder and CEO Viswanath Ramachandran.
Hippily offers daily curation of fashion products, looks and collections, which are also available for purchase. It claims to have partnered with over 30 stores for its stores section.
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Fintech startup KredX has raised $750,000 from Prime Ventures, while shopping  app Hippily has received $250,000 seed funding from angel investors.

India Dealbook: Prime Venture Partners invests $750k in KredX, Hippily raises $250k

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India Dealbook: Prime Venture Partners invests $750k in KredX, Hippily raises $250k

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