<article>SaaS startup Omnify has raised $150,000 in funding from Google&#8217;s Rajan Anandan and others while Chennai-based Ventureast has appointed Srikanth Sundararajan as partner.</article>

SaaS startup Omnify has raised $150,000 in funding from Google&#8217;s Rajan Anandan and others while Chennai-based Ventureast has appointed Srikanth Sundararajan as partner.
<h3>SaaS startup Omnify raises $150k from Rajan Anandan, others</h3>
Omnify, a global SaaS (software-as-a-service) platform, has raised $150,000 in funding from Google&#8217;s <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Rajan+Anandan" target="_blank">Rajan Anandan</a>, L.D Sharma, CEO, Shoogloo Group and MD, Optimise Media Group, India and Saurabh Arora, founder and CEO, Airwoot, according to an Inc42 <a style="color: #000080;" href="https://inc42.com/flash-feed/omnify-funding/" target="_blank">report</a>.
Few other investors through Let’s Venture’s platform also participated in the round, the report said.
Omnify will use the proceeds for improving its technology.
The startup was founded in 2016 by Manik Mehta and Kabandi Saikia. The platform enables small service businesses to operate on ecommerce models, schedule and communicate with their customers.
<h3>Former Cognizant CTO joins Ventureast as partner</h3>
Srikanth Sundararajan, former chief technology officer (CTO) of <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Cognizant" target="_blank">Cognizant</a>, has joined investment firm <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Ventureast" target="_blank">Ventureast</a> as a partner.
Sundararajan will oversee investments made from the VC firm’s recently launched $150 million tech fund—Ventureast Proactive Fund II (VPFII).
He was also a partner with VC firm <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=helion" target="_blank">Helion Venture Partners</a> where he helped with building the portfolio of the firm’s third fund.
&#8220;As our legacy goes, we will focus on businesses where capital is not the primary competitive advantage, but technology is. Dr Srikanth&#8217;s experience globally as an entrepreneur, and his ability to connect with entrepreneurs and focus on tech will be critical in building sustaining businesses,&#8221; said Sarath Naru, managing partner of Ventureast.
An IIT Madras and University of Illinois alumnus, Sundararajan has a two-and-a-half decades of experience in IT.
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SaaS startup Omnify has raised $150k in funding from Google's Rajan Anandan while Chennai-based Ventureast has ppointed Srikanth Sundararajan as partner. 

India Dealbook: Rajan Anandan backs Omnify; Ventureast appoints partner

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India Dealbook: Rajan Anandan backs Omnify; Ventureast appoints partner

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