Philippines: Globe Telecom unit AdSpark acquires social marketing firm Socialytics

Philippines: Globe Telecom unit AdSpark acquires social marketing firm Socialytics

From left are Globe vice president for digital media Glenn Estrella, AdSpark director Bela Gupta D’Souza, and Socialytics co-founders Jonas de los Reyes (managing director) and Mon Lizardo.

Philippine digital solutions startup AdSpark, a wholly-owned subsidiary of Globe Telecom Inc, on Friday acquired social marketing company Socialytics as it seeks to expand its social media play.

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