<article><a style="color: #000080;" href="http://www.emarsys.com/" target="_blank">Emarsys</a>, an Austrian B2C marketing cloud venture, has secured a $33 million equity investment from an institutional investor San Francisco-based <a style="color: #000080;" href="http://www.vectorcapital.com" target="_blank">Vector Capital</a>.</article>

<a style="color: #000080;" href="http://www.emarsys.com/" target="_blank">Emarsys</a>, an Austrian B2C marketing cloud venture, has secured a $33 million equity investment from an institutional investor San Francisco-based <a style="color: #000080;" href="http://www.vectorcapital.com" target="_blank">Vector Capital</a>.
Its first institutional funding, Emarsys will use the funding to support its accelerated international growth, including in Singapore, Malaysia and Indonesia. It will also deploy the capital in product innovation and expansion of its sales and marketing teams.
Founded in 2000 and headquartered in Vienna, Austria, Emarsys maintains a globally distributed workforce of more than 500 employees serving a portfolio of 1300 clients across 140 countries, from offices in 16 cities. Currently, the firm is expanding its business operations in Southeast Asia, where it claims to serve more than 100 corporate clients.
The investment will see <a style="color: #000080;" href="https://www.linkedin.com/in/sameerkazi" target="_blank">Sameer Kazi</a>, former EVP of Social.com (a Salesforce.com company) and former SVP and GM of EMEA of <a style="color: #000080;" href="http://www.exacttarget.com" target="_blank">ExactTarget</a>, join <a style="color: #000080;" href="https://www.linkedin.com/in/matthewcblodgett" target="_blank">Matt Blodgett</a> and <a style="color: #000080;" href="http://www.vectorcapital.com" target="_blank">Alok Pandey</a> from Vector Capital as additions to the Emarsys Supervisory Board.
Commenting on the transaction, <a style="color: #000080;" href="https://sg.linkedin.com/in/glynnben" target="_blank">Benjamin Glynn</a>, managing director (Singapore) at Emarsys stated: “The growth of digital consumption in Southeast Asia has driven the increasing penetration of e-commerce in countries such as in Singapore, where e-commerce penetration is at 51 per cent and in Malaysia at 47 per cent.
&#8220;Singapore is seeing a rapid shift from brick-and-mortar retail to multichannel retail, and there is a big focus now on increasing customer engagement and the lifetime value of online customers. The new Emarsys B2C Marketing Cloud is perfectly positioned to address the challenges and opportunities of B2C businesses here; we are excited to continue our rapid expansion,” Glynn added.
Designed and purpose-built to address challenges facing B2C marketers, the Emarsys platform claims to integrate customer intelligence, personalisation, predictive recommendations and multichannel marketing automation at scale, across desktop, mobile devices and social channels into a single cloud platform.
Emarsys advertises its product as combining machine learning and data science in resolving and generating actionable intelligence from online consumer behaviour. Based on this, it is designed to enhance conversion, by allowing businesses to assess and analyse how customers interact with their online operations.
<a style="color: #000080;" href="https://sg.linkedin.com/in/clarencechew" target="_blank">Clarence Chew</a>, marketing head of <a style="color: #000080;" href="https://www.linkedin.com/company/6150?trk=prof-exp-company-name" target="_blank">Decathlon S.A.</a>, a client of Emarsys, commented: “On top of recovering lost revenue, we have also effectively captured customer behavioural and transactional data, doubled our database, improved customer experience and engagement, and have seen a significant increase in conversion rates.&#8221;
Commenting on the investment, Blodgett, the managing director of Vector Capital, said “We are excited to support the expansion of Emarsys’ unique and powerful marketing cloud, which the team has honed specifically for B2C marketers, over several years of development. We see huge global potential for B2C marketers with Emarsys’ unique integration of usable analytics, personalisation, customer intelligence and marketing automation.&#8221;
Blodgett concluded, &#8220;We are proud to become Emarsys’ primary investment partner and look forward to working with the company’s talented team to increase its global footprint and continue its rapid growth trajectory.”

Emarsys, an Austrian B2C marketing cloud venture, has secured a $33m equity investment from an institutional investor San Francisco-based Vector Capital.

Singapore: Emarsys raises $33m Series A round from Vector Capital

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Singapore: Emarsys raises $33m Series A round from Vector Capital

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