<article>Singapore-based private equity (PE) firm Tan Capital Partners has acquired the technology of mobile survey company Osurv for an undisclosed sum, according to a company announcement.</article>

Singapore-based private equity (PE) firm Tan Capital Partners has acquired the technology of mobile survey company Osurv for an undisclosed sum, according to a company announcement.
Osurv, established in Los Angeles in 2012, is a feedback platform that predicts customer and employee behaviour. It says companies such as Caesars Entertainment and Casio use its technology to collect data, analyse results, and respond to customers in real time through the use of predictive analytics.
Tan Capital Partners plans to integrate Osurv’s technology into the nearly 800 hotels it owns and operates throughout Asia.
“We are thrilled that our revolutionary surveys will ultimately benefit thousands of guests daily. Hotel managers will be able to transform a guest’s feedback into actionable insights that will lead to incredible guest experiences,” said Dr. Nora Bergstrom, Osurv’s vice president of research and analytics.
Established in 1972, Tan Capital Partners has over $2 billion in assets under management (AUM), with a core strategy of investing in large hospitality brands and restructuring them to increase profits.
“Hotels continue to evolve as market demands change. Osurv is an important turnkey solution for us to ensure that we continue to create heartfelt and memorable experiences for our guests,” said Yeau Tan, chairman of Tan Capital Partners.
Several Osurv employees will provide consulting services to Tan Capital Partners for a limited time during the transition.
<a style="color: #000080;" href="http://labusinessjournal.com/news/2017/may/05/tan-capital-partners-has-acquired-intellectual-pro/">In an interaction with the LA Business Journal</a>, Abram explained that while he and co-founder Jad Meouchy were open to fully exiting the firm through a trade sale, this did not materialise.
He said, “We never scaled big enough to get to a point where we could sell the company or get a huge Series A round. A year and a half ago, we met with investors and they said that if we could double the number of clients we had, we could get a nice $5 million to $10 million Series A, but it never materialised.”
Also Read:
<a style="color: #ff0000;" href="http://www.dealstreetasia.com/stories/singapore-vertex-ventures-backs-taranis-7-5m-series-round-71935/">Singapore: Vertex backs Israeli ag-tech firm Taranis in $7.5m Series A round</a>
<a style="color: #ff0000;" href="http://www.dealstreetasia.com/stories/singapore-nrf-ai-sg-drive-71775/">Singapore’s NRF to invest $107m to boost capabilities in artificial intelligence</a>
<a style="color: #ff0000;" href="http://www.dealstreetasia.com/stories/singapore-temasek-participates-calysta-40m-series-d-led-mitsui-co-71755/">Singapore: Temasek participates in Calysta $40m Series D led by Mitsui</a>

Osurv, established in Los Angeles in 2012, is a feedback platform that predicts customer and employee behaviour. Tan Capital Partners plans to integrate its technology into the nearly 800 hotels it owns and operates throughout Asia.

Singapore: Tan Capital Partners acquires mobile survey firm Osurv

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief

Singapore: Tan Capital Partners acquires mobile survey firm Osurv

Start your deal-making journey now!

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief