This comes on the back of its recent acquisition of project marketing solution, ePropertyTrack, in July. PropertyGuru Group had raised a S$175 million investment from a strategic consortium of three investors including Emtek Group — Indonesia’s largest media group – in June.
Following the deal, the combination of Rumah.com and RumahDijual will control 43 per cent market share of the online property space in Indonesia, close to double its closest competitor.
Steve Melhuish, CEO and Co-Founder of PropertyGuru, said, “Indonesia is strategically important for PropertyGuru because it is the largest, and one of the fastest growing, property and digital markets in Southeast Asia. Together with our local partner, Emtek, we have earmarked tens of millions of dollars in the coming years to bring further innovations to the Indonesian market, to help solidify our market leadership.”
With this acquisition, PropertyGuru Group further solidifies its leadership position in the region, with 91.8% engagement market share in Singapore and 52.7% in Thailand, and a close second in Malaysia with 40.2%.
RumahDijual.com founder John Kristiano said, “When I met Rumah.com, I immediately knew that we had the same vision, which is to help search a property in Indonesia and find the right home,” he said.
The growing population will benefit from the widest variety of choices with PropertyGuru’s acquisition of RumahDijual.com, with close to 500,000 listings across the major islands in Indonesia, the release said.
Rumah.com has invested on its mobile updates, website overhaul and other interesting features like mortgage calculators.
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