The rise and rise of Amazon in the great Indian e-commerce market

The rise and rise of Amazon in the great Indian e-commerce market

Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, August 14, 2015. REUTERS/Abhishek N. Chinnappa

Every week, Amazon India country head Amit Agarwal and his senior leadership team get into a room at the company’s headquarters in Bengaluru to discuss the previous week’s performance. The meeting starts off with a customer call, what Amazon calls, “the voice of the customer”.

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