<article>Ride-hailing major Grab said it has contributed $5.8 billion to Southeast Asia in social impact while Singapore&#8217;s 99.co launches adtech product, PowerPusher.</article>

Ride-hailing major Grab said it has contributed $5.8 billion to Southeast Asia in social impact while Singapore&#8217;s 99.co launches adtech product, PowerPusher.
Grab says it has contributed $5.8b to Southeast Asia in social impact
Southeast Asian ride-hailing app Grab has contributed $5.8 billion to Southeast Asia between April 2018 and March 2019, according to a social impact report by the SoftBank-backed company.
The report added that over 9 million micro-entrepreneurs or 1 in 70 people in Southeast Asia have earned an income through Grab&#8217;s platform. Nearly 21 per cent of Grab driver-partners did not work prior to joining Grab, while 31% of agent partners had no income prior to joining Grab-Kudo.
Grab also claims to have helped over 1.7 million micro-entrepreneurs open their first bank accounts since 2012. It has also driven cashless usage up to 9x higher compared to the overall country cashless usage.
The Singapore-based decacorn has also outlined a social impact initiative called &#8220;Grab For Good&#8221;, which covers digital literacy, digital inclusion, and tech talent initiatives.
One of the projects involves a partnership with Microsoft to join hands with universities to train students in technical skills, empower drivers and their families with digital literacy skills. The partnership will also enable drivers to pursue careers in tech via the Grab-Microsoft curriculum programme.
Grab has also committed to expanding its &#8220;Break the Silence&#8221; initiative, aimed at serving its deaf Grab driver community. It added that it has over 500 deaf driver-partners on the platform from Malaysia and Thailand, and plans to double this over the next year. Grab also plans to bring &#8220;Break the Silence&#8221; to Indonesia and Singapore.
Grab will also launch GrabGerak, a transport service dedicated to passengers with disabilities in two more Indonesian cities &#8211; Medan and Semarang in December. A similar service called GrabAssist is already available in Singapore and Thailand.
Singapore&#8217;s 99.co launches adtech product PowerPusher
Singapore-based proptech startup PowerPusher is partnering Google to launch PowerPusher, a product aimed at creating and launching ad campaigns online.
According to a statement, PowerPusher will begin working with property agents to automate their campaign creation and extend marketing to platforms like Google and Facebook. The product promises to dramatically cut down time wasted on campaign planning while achieving ROI of up to 7x.
Jesslyn Kwong, 99.co’s product manager for PowerPusher said: “Many agents find doing their own Google or Facebook ads intimidating. And even for those who are comfortable with it, creating and launching a campaign is a time consuming and tedious affair especially since their listings change all the time. We estimate PowerPusher can save an average agent 30 hours a month by automating ad creation.&#8221;
Moving forward, 99.co aims to expand this capability to non-agent advertisers who are interested to target its audience, as well as expanding to more networks and formats such as YouTube.

Ride-hailing major Grab said it has contributed $5.8 billion to Southeast Asia in social impact while Singapore's 99.co launches adtech product, PowerPusher.

SG Digest: Grab outlines social impact goals; 99.co launches adtech product

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SG Digest: Grab outlines social impact goals; 99.co launches adtech product

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